6 Strategies to Attract Your First Customers When You’re Just Starting Out

6 Strategies to Attract Your First Customers When You're Just Starting Out

When people ask me about side hustling, one of the top questions is how to find customers. The answer varies depending on the side hustle, but I want to help you brainstorm and find the right clients so you can earn more money.

Starting a new side hustle can be daunting, and growing it involves a lot of effort. One of the key things to focus on is finding customers. Marketing your side hustle is crucial and should not be overlooked.

There are many ways to grow your side hustle, whether you aim to turn it into a full-time business or just want some extra cash. When I started, I had no idea what I was doing or how to find clients, but I went for it anyway. Eventually, I found several clients and earned enough to cover my bills through freelancing. I started from scratch and managed to pay off my student loans in seven months, giving me the freedom to leave my day job and pursue my passions.

Earning extra income can change your life. It can help you stop living paycheck to paycheck, pay off debt, and more. However, many people don’t have side jobs because they don’t know how to find customers. I’m here to tell you it’s possible, and learning to make extra money can be life-changing. It might be tough at first, but it’s worth it once you achieve your goals. Remember, you’re not alone. Everyone starts with no customers, and most side hustles are built from the ground up. It requires hard work, but it’s rewarding.

Before discussing how to find customers, let’s talk about choosing a side hustle. If you already have one, skip to the next section. With so many options, it’s easy to feel overwhelmed. Ask yourself:

– Are you passionate about your side hustle idea? Passion can help you stick with it.
– Can you earn money with it? Just because someone else can doesn’t mean you will.
– Do you have enough time? Does it fit your schedule?
– Are you skilled in the area, or can you learn? Some skills are easier to acquire than others.
– How much start-up money do you need? Can you afford it?
– What is your dream side hustle? What do you picture yourself doing?
– Will your day job allow you to have a side hustle? Some jobs have restrictions.

Answering these questions can help you narrow down your options. If you’re stuck, create a pros and cons list. Here are some estimates of what you can make with different side hustles:

– Teaching English: $14-$26 an hour.
– Picking up trash: $30 an hour.
– Virtual assistant: $500+ a month.
– Online surveys: $1 to $10+ per survey.
– Blogging: $0 to millions a year.
– Writing articles: $15 to $1000+ per article.
– Renting a room: $300 to $1,000+ a month.
– Mystery shopping: $3 to $100+ per shop.
– Mowing lawns: $20 and up per lawn.
– Dog sitting: $25 to $100 per day.

Now, let’s talk about finding customers for your side hustle.

**Ask Around**
Start by promoting your service to friends, family, and on social media like Facebook, Twitter, or Instagram. Websites like NextDoor can help you reach people in your area. It might be scary at first, but the worst that can happen is someone says no. Just introduce yourself and explain your services. A simple Facebook post can help get your name out there. Also, create a quick elevator pitch to easily explain what you do.

**Publicly Share Your Services**
This might cost a bit more, but placing ads in your local community can help. Hand out business cards, post flyers on billboards, and more. Craigslist is a free way to advertise and can help you reach people outside your network. Other websites to consider include Fiverr, Upwork, Indeed, Freelancer, NextDoor, and Rover.

**Attend Networking Events**
Networking events for writers, bloggers, crafters, and side hustlers can help you build connections. You might find clients, referrals, or helpful advice. Being active in Facebook groups is another way to network and find customers.

**Start a Website and Social Media Accounts**
A website and social media presence are essential. Potential customers often look for a website or social media accounts before doing business. A website can provide detailed information about your services, rates, and more. Social media accounts like Facebook, Twitter, LinkedIn, or Instagram can also help.

**Seek Out Testimonials and Referrals**
Once you have customers, ask them to spread the word. Referrals and testimonials can help you find new clients. People are more likely to use services recommended by someone they know.

**Have Business Cards**
Business cards are handy for networking events, coffee shops, or casual meetings. They provide an easy way for people to find you later.

What are you doing to find clients for your side hustle or full-time business? Share in the comments below!

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